Short Case Essay Example for Free

Short Case Essay At your company, a bottler of natural spring water, the advertising department has recently launched a campaign that emphasizes the purity of your product. The industry is highly competitive, and your organization has been badly hurt by a lengthy strike of unionized employees. The strike seriously disrupted production and distribution, and it caused your company to lose significant revenues and market share. Now that the strike is over, your company will have to struggle to recoup lost customers and will have to pay for the increased wages and benefits called for in the new union contract. The company’s financial situation is precarious to say the least. You and the entire senior management team have high hopes for the new ad campaign, and initial consumer response has been positive. You are shocked, then, when your head of operations reports to you that an angry worker has sabotaged one of your bottling plants. The worker introduced a chemical into one of the machines, which in turn contaminated 120,000 bottles of the spring water. Fortunately, the chemical is present in extremely minute amounts—no consumer could possibly suffer harm unless he or she drank in excess of 10 gallons of the water per day over a long period of time. Since the machine has already been sterilized, any risk of long term exposure has been virtually eliminated. But, of course, the claims made by your new ad campaign could not be more false. List all of the stakeholders involved in this situation. Do any stakeholder groups have more to gain or lose than others? Develop a strategy for dealing with the contamination. How much does a company’s financial situation determine how ethical dilemmas are handled? In this situation the list of stakeholders would be everyone in the company. If the company is not able to make money then the company is at stake and this stakeholders are everyone that is employed, this includes myself as the owner of the company to the labor employees that have a newly negotiated labor contract. I do not believe that anyone group has more or less to loose; instinctively, I would think the lower wage workers would have more to loose, but is actually not true, because its all relative. The strategy I would use to deal with this situation is to stay honest an true to the product the company sells and to the employees. First, I would write a detailed letter to everyone explaining the situation. I would explain the position of the company before this incident and the potential implications of this situation. The company’s financial situation has a lot to deal with how this situation. Which is why I feel it is important to be transparent. My plan would be to dispose of the contaminated supply along with any equipment that would contaminate future products. I would work the manager or director of infection control to make sure the contaminated product is appropriately disposed of and to come up with a plan that would insure this does not happen again. One all is said and done, I would relay all relevant information to all the employees of the organization. Further, I would l relay a newly created policy of what how employees will how act in this manner will be dealt with.

Interactive Media and Its Effects on Copywriting Essay -- Communicatio

Interactive Media and Its Effects on Copywriting Interactive media and the World Wide Web have become an entirely new medium for advertising copywriters. As new innovations in computer technology arise, copywriters find the best ways to utilize interactive media for marketing their products, and sometimes, themselves. They have discovered several key marketing methods including hypertext, JAVA, and accuracy of information. According to Duif Calvin, author of "The Nintendo Generation," hypertext is the most important marketing tool for advertising on the web. Hypertext is any type of link to another web site containing relevant information about a given topic. It has become very useful to marketers within the past few years. (www.jaderiver.com/glossary.htm). Hypertext allows markets to meet their audience's needs in very specific ways. For example, Ford Motor Company may have a site on the web devoted to the 1999 Ford Mustang. With the use of hyperlinks, Ford can provide detailed information about the car's warranty on a separate site. People who are interested in knowing m...

Nvq Unit 303 Supporting Children Through Transitions

Unit 303 Supporting children through transitions Transitions occur when a child moves from one care situation to another. Children of all ages experience transitions. 0-3 years Children attend a setting for the first time – a nursery, pre-school, creche, and childminder’s home. Move within a setting – from the baby room to the toddler room, or change childminders. To help and support the children through the transition you could: †¢Ensure all registration information has been received before the child attends, so that practitioners are prepared to meet the child’s needs. Have a key worker allocated to the child †¢Combine visits with parents, shorter stays before longer ones. †¢Tell children and adults that a new child is coming and encourages them to make the child welcome. †¢Give the child a warm welcome. †¢Encourage children and parents to say goodbye to one another. †¢Show the child around and explain the routine, where to hang up coats etc. †¢Remain supportive. †¢Provide ways to involve families in the child’s experience, to assist the transition from the setting to home. 3-7 yearsTransitions are periods of change which generally involve a loss of familiar people in a child’s life. Different children respond differently to transitions, children attending pre-school or juniors, a child moving within a setting. Children have new living arrangement or maybe even a stay in hospital. To help and prepare for change you could: †¢Communicate with the children about the transition. Talking about what will happen as well as listening to the child’s concerns. †¢Arrange a visit to a new setting prior to the transition with parental supervision. Ensure all documentation about the child is organised in advance. †¢Communicate with the children continuously to see and monitor their progress. 7-12 years Children and babies are naturally motivated to lean until the age of seven or eight. At this age school work may become taxing and the eagerness to discover may fade. To promote development of self- motivation in children you could: †¢Encourage children to be optimistic †¢Encourage children to value persistent effort and to expect success when they try †¢Teach children the value of overcoming failure Encourage children to celebrate and enjoy achievement †¢Give children opportunities to master their world †¢Make learning relevant to the individual child’s interest †¢Teach children in ways that appeal to their styles and learning. 12-16 years Some children experience multiple transitions. This may be due to frequent family breakdowns or perhaps the nature of the parents work. You should allow relationships to form gradually with friends and peers with such children, taking care not to overwhelm them.Social services recognise the problems of multiple transitions. As a child develops they still need support and encour agement with change. Children either changing school or class my still need guidance. Sometimes children enjoy solving their own problems and should be allowed to do this. The move to secondary school can be a quite big change for children. Children often have common anxieties about transitions, such as will I make friends, will I like my teacher, and will I get much homework, what happens at lunch time. Parents and carers should be aware of the child’s new surroundings †¢Get involved in the move by talking and communicating both with the child and teachers. †¢Encourage time to chat with the child to keep a good understanding of what is going on and how the child feels about the change. †¢Allow for emotional change as the child develops. †¢Support the child as they make physical and emotional changes. †¢Support and give good guidance to the rules and disciplines of both the home life and school.

Is Great Expectations Like a Soap Opera Essay example

Is Great Expectations like a soap opera? Consider all that Pip went through, or just take parts, like his trial with the girl, at first, she didnt like him, and then later on in his life, she loved him. Also, what are the chances that some poor boy that no one knows ends up inheriting a huge sum of money out of the blue one day, and that the person who leaves it to him is an escaped criminal who Pip just happened to help out one day. All of these things are coincidence, and thats mostly what soap operas are based on. Let’s go through the three Stages of Pip expectations to find out: 1st-He is going to be apprenticed to Joe. 2nd-He is expecting to be of upper class.... a gentlemen. 3rd-His very much lowered†¦show more content†¦On the other hand, there is that saying that you never know what you have until its gone, in which case it was better that Pip found out what being rich is really like BEFORE he spent his life loathing where he came from. Estella is a NEGATIVE influence on Pip because it is her comments about how coarse and common he is that lead him to act the way he does, and him wanting so badly to be a gentleman. He also falls in love with her to the point where he cannot see clearly the good intentions of those that he should love and listen too, such as Joe and Biddy! Magwitch is a good influence in the end. He helps Pip to a better life. After his arrival at the temple pip begins to like him and becomes a little kinder because of it.With the money he gives a partnership to Herbert. Overall, at the end of the story, he is Pips friend. In the abridged ending is typically that of a soap opera because, Pip marries Estella. And learns to forgive and forget. Even though Estella has treated him horribly his whole life-used him and then thrown him away-he can still love her and be happy with her. The last line is made up of one syllable words (besides every) which help emphasise the young age of the victim. 2004-02-24 Added by: Christina I doubt the father is crying because he feels responsible (even though he might be), I think he is just crying because he has lost one of the most important persons of his life, and he deeply misses hisShow MoreRelatedSoap Operas Vs Pop Culture1614 Words   |  7 Pagescame into the world (Allen, 1985). In the eighty-seven years since its birth, the American daytime soap opera has entertained the masses through a great depression, two World Wars, and 15 Presidents. The programs go by the moniker â€Å"soap operas† because the first producers and sponsor of the programs were soap manufacturers such as Proctor and Gamble (Allen, 1985). 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